Can you imagine running a physical store without any hope of getting a prospective lead or a customer? On a similar note, Can you imagine staying calm with no traffic on your website while promoting business online? Well, that is indeed devastating. We all know that attracting people looking for the services or products you offer on Internet is a must. Let’s understand how exactly can it be done.
Understanding mechanism behind web traffic generation
Did you know – 93% of the online experiences start with a search engine? What’s even more interesting is that 75% people don’t even go to the second page of the search results. Now, here comes the tricky part- How to get more and more traffic on your website and generate more leads and sales?
Well, that’s when SEO (Search Engine Optimization) comes into play. SEO means improving your content organically such that it appeals to audience & the search engines, which in turn drive relevant traffic to your website. Your search engine ranking, i.e., your website’s position on the search engine results page (SERP), eventually decides your visibility and popularity among the relevant searchers. Better the ranking, more are the chances of searchers driving towards your website.
The words or phrases, which people use on search engines to find what they’re looking for, are termed as keyword. In order to improve your web presence and get higher ranking, your content must be rich with relevant yet quality keywords.
SEO broadly comprises of:
Keyword research, a very crucial part of SEO, lays the groundwork for an SEO campaign;
On-page optimization, which involves writing relevant yet search engine friendly content on your website and
Off-page Optimisation, which means organically promoting through authentic inbound or strategic backlinks
Search engines have their own algorithm to score your content. Factors such as relevance, quality, amount of content, reputation of the website, recency, bounce rates are considered while deciding the ranking of a website. This means that search engines favour the best, the most relevant, the most trusted and unique websites to help people with their queries.
Understanding the nuances of SEO
SEO requires lot of patience and efforts. With constant updates in search engine algorithms, Search Engine Optimisation changes all the time. You need to update your content and improve your site for better crawling & indexing from time to time. Even if you take substantial steps to upgrade your website and make best possible efforts to make it SEO-friendly, it still takes 3-12 months to make an impact on SERP. Keep in mind, just stuffing your content with excessive or non-relevant keywords might ruin your rankings.
With strategic SEO, you should be able to attract people on your website when using a certain search term or keyword & rank high for that particular keyword. Researchers say that consistent blogging boosts your ranks gradually. Rather than spending on SEO experts, try to get some basic know-how and boost your site performance and stand out from your competitors. Go through the Google’s search quality guidelines for further guidance.
We will discuss a few simple steps to improve your SEO in my upcoming articles. Its imperative to produce good quality content, get quality backlinks, provide helpful information for people to like you so that Google becomes more confident that you are the best result that they can offer to their searchers, and that’s when you will start ranking on the first page of Google.
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